Absolut Art Competition with ArtTalks - 2018
There is no better way to communicate a creative brand like Absolut than to let real artists express themselves about the brand.
We selected 10 young up and coming artists to participate in a competition where they would express themselves around the Absolut brand.
The artists were invited to a briefing over cocktails where the project was explained to them. They had 4 weeks to finalize the artwork which was then exhibited in ArtTalks gallery and was judged by a panel of judges from the art world. The exhibition was celebrated with a night out for the artists and the winner got invited to Ibiza.
This was a highly successful collaboration with local artists and the brand really got to shine.
Concept, Event creation, Production by us